Search Engine Optimization essentials for beginners. What do you need to know about SEO?


Calgary Online Marketing

Calgary Online Marketing

If you want to remain in business in this digital age, you must put a lot of emphasis on Search Engine Optimization. But there is a lot of misleading, confusing or outdated information about how you can use it to achieve your business objectives. Some people will try to us case studies and metaphors, therefore, it becomes quite difficult for a beginner to understand how they can leverage SEO to help drive more relevant traffic, sales and revenue for their business and that’s what we are going to focus on in this article.

Why do you need SEO in the first place?

As noted above, Search Engine Optimization is the only way to help drive traffic, and the only way to do that is by making sure you rank well in the search engine results. SEO act as catalysts that will help you achieve that, in simple words, it’s a collection of techniques and different strategies that enable your site to fetch traffic to be converted into leads and sales. Calgary SEO Solutions will help you understand where your focus should be in order to follow your business plan.

So what are these techniques?

Keywords best practice

Before going into details about keywords, it’s important that you understand that there are ethical ways to use SEO and unethical ways to use it. Unethical ways usually referred as Black Hat SEO has its advantages, but has long term implication that can be very disastrous to your business. In this case, we are focusing on the ethical ways of using search engine optimization. A keyword is one among the basic elements of SEO; in fact, keywords and Search Engine Optimization are directly connected. Search engines are able to direct people to your site using keywords, which typically means if you do not use Keyword correctly there, are chances that your site will not be visible at all.

Calgary SEO Solutions can help with keyword search

Calgary SEO Solutions can help with keyword search


The best keyword practice is identifying what people will be searching for, how many people are actually searching for a given keyword, and then coming up with a relevant keyword. You are supposed to use the keyword, in the title, subheading and also on the text of the content. A few years ago stuffing keyword in the Meta description used to work very well, but today search engines do not pick them. So it’s important that you distribute them within your site or your content. Our amazing team at Calgary SEO Solutions will do the research and suggest proper keywords related to your business.


The actual content on your site is very important. Google and other search engines usually favored certain types of contents, so you need to be aware of the content that will be mostly favored. You have to create unique and engaging content, no question about that, and if you can update your content regularly. You also to have a good structure, with subheadings, no spelling, and grammar mistakes and for images you have to describe the, add a title and don’t forget ALT tag.

Information Architecture

How you arrange and organize your pages will have a significant effect on how your site will rank in the Search Engine results. You have to target your valuable keywords high up in your site pages and then you can link them internally. When adding links it’s important that you add one that is highly regarded by search engines, one that relevant to your content, and it has to be added naturally, otherwise you can be blacklisted or penalized by Search Engines like Google.

Search Engine Optimization Calgary

Search Engine Optimization Calgary


The most important thing to remember is that SEO increases traffic, it’s the only way you can build an exciting long-term business, so you should not by any chance take it as a cost, think of it as an investment. There are a lot of Search engine optimization essentials that you need to be aware of, which is why it’s important that you hire an SEO Expert to help you rank your site and drive traffic in the best way possible.

I attached a line to the Google Starter Search Engine Optimization Guide, if you’d like to learn more about best SEO practices.

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