A number of research studies have shown that more than 90% consumers search online before they spend money on a product or a service. They search online to compare prices, to check the reviews, to check the reputation of the store owner and other such things. In simple terms, businesses need to have a strong presence on the search engines to make sure that they are able to get a maximum number of customers.
There are two ways to get traffic from search engines. One of the ways is to invest in pay per click advertising on search engines and another way is to invest in search engine optimization. There are a number of benefits of investing in search engine optimization for businesses. Here is a list of some of the major benefits.
Seven Benefits of Search Engine Optimization
Needless to say, one of the biggest benefits of search engine optimization is that your website starts getting increased traffic and that traffic is highly targeted. People use search engines to search for specific products or services online on a daily basis. If you are able to rank your website for some high traffic keywords, you can get thousands of visitors to your website for a small investment.
It has been observed that people inherently trust search engines. In simple terms, people believe that search engines deliver results without any bias and therefore, they perceive the top results on the search engine result pages to be trustworthy and reputable. If your website is in the top search results for keywords related to your business, it will be perceived as trustworthy and it will increase your brand awareness. Enhanced brand awareness means more business and more profit.
Search engine optimization is one of the most effective ways to get online traffic. While there are other ways to get traffic such as social media traffic, pay per click advertising and native advertising but search engine optimization delivers the most bang for your buck in terms of return on investment.
One of the reasons is that search engine optimization keeps delivering traffic long after the active SEO campaign is stopped. On the other hand, you need to continuously spend money on PPC advertising or other forms of advertising to get online traffic.
One of the main advantages of search engine optimization is that it delivers long-term results as compared to some of the other means of getting online traffic. For instance, you need to continuously work on social media to get traffic from social media and need to spend money on advertising if you want traffic from advertising. On the other hand, investment in search engine optimization delivers long term results.
Establishes You as an Expert
As mentioned above, top results in the search engine result pages are trusted by people which means when your business website ranks high in the search engine result pages, your business and you are also seen as an expert in the industry.
If your business is not investing in search engine optimization, your competition is. In simple terms, if you are not fighting with your competitors to get higher ranks on the search engine result pages for keywords related to your business, you are leaving a lot of money on the table and your competition is getting that money. Search engine optimization gives you a competitive advantage and once you have achieved high ranking, you need to spend only a little amount of money to maintain your rankings.
Search engines deliver targeted traffic. In simple terms, people who are looking to buy products or services are in the buying mood and are highly motivated to spend money. Therefore, search engine traffic is considered the best when it comes to online shopping.